Presentation discussing the results of a collaboration between Pacific Coast Farmers Market Association (PCFMA) and USDA Agricultural Market Service to determine the effectiveness of target marketing as a viable promotional…

Example of a two-page data analysis based on a survey of market managers

Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…

A one-page visualization of market data from the WV farmers Market census in 2018.

Oregon Farmers Market Association recently released results from its 2020 census of farmers markets in a webinar titled “What Happened at Oregon Farmers Markets in 2020.” This presentation holds interesting…

Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…

Report on the results of reflection and listening sessions conducted by the Oregon Public Health Institute on healthy eating at Farmers Markets

This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by…

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19