Market Umbrella

Using the SEED tool created by Market Umbrella, the Crescent City Farmers Market reports that the Crescent City Farmers Mkt-Mid City has an annual combined economic impact of $1,921,269.17 on…

Bean Polls allow for a simple “mood of the day” question to be asked of both vendors and shoppers. Based on the Oregon Extension Service’s Rapid Market Assessment tools,.the Bean…

This short essay from the Farmers Market Coalition lays out why and how to perform shopper counts at your farmers market as part of a Rapid Market Assessment. Includes descriptions…

Blog post revisiting visitor count tools and methodologies with consideration for the 4Ms (mission, management, messaging, and measurement)

Provides a timeline of the steps and partnerships that led to the creation of the Farmers Market Metrics program, including the exploration of existing data collection systems suitable for grassroots…

History of collecting static structural characteristics of market organizations

Example survey conducted by FMC, seeking information on market organizations

Example survey conducted by FMC, seeking information from market organizations that were operatong farmers markets during 2020 and the COVID-19 Pandemic.

This guide is about equipping people with practical tools and resources to evaluate just what kind of difference their Community Food Action is making. This is a how-to guide about…