Oregon State University Extension describes their three low-cost methods for farmers markets to gather data in order to make effective changes and improvements to their market. This resource describes two…

Tracking and Reporting Techniques and Tools gathered by the Alaska Farmers Market Association

Survey used by the Food Trust for gathering data from customers in person.

This short essay from the WA Farmers Market Management Toolkit lays out why and how to perform shopper counts at your farmers market.

Using the SEED tool created by Market Umbrella, the Crescent City Farmers Market reports that the Crescent City Farmers Mkt-Mid City has an annual combined economic impact of $1,921,269.17 on…

Tool for deciding on data collection tools and metrics that a farmers market may want to use

Tool for understanding what populations at the market (vendor, shopper, and operator) are impacted by specific data collection tools and methodologies.

Instructions on how to prepare vendor profile data

A brief survey for visitors emphasizing transportation methods, purchasing methods, and contributions to the local economy.

Illinois Farmers Market Association training manual with a section on market assessment.