This short essay from the WA Farmers Market Management Toolkit lays out why and how to perform shopper counts at your farmers market.

This tool offers an expansive list of metrics that U.S. food system practitioners and food movement organizations can use to hold ourselves accountable for progress towards a more equitable food…

This page includes tips on the types of data to collect at farmers markets as well as strategies, followed by a form that New Mexico Farmers Markets are asked to…

Web page from Oregon Farmers Market Association sharing tools for collecting farmers market data.

Tool for deciding on data collection tools and metrics that a farmers market may want to use

Tool for understanding what populations at the market (vendor, shopper, and operator) are impacted by specific data collection tools and methodologies.

Instructions on how to prepare vendor profile data

A brief survey for visitors emphasizing transportation methods, purchasing methods, and contributions to the local economy.

Illinois Farmers Market Association training manual with a section on market assessment.

This article presents a methodological approach to studying and evaluating increasingly complex regional food systems. Social network analysis has been used to measure collaborations in health and education and is…