Farmers Market Evaluation

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Report
Farmers Market Research and Data

Stagnant, Saturated, or Ready to Surge? Strategic Marketing Investments for Vermont’s Direct to Consumer Markets

This report, “Stagnant, Saturated, or Ready to Surge?” was commissioned by NOFA-VT to understand how current trends in food retailing and consumer values shape the opportunities and challenges for Vermont’s…
Market Research | Price | Data Visualization | Marketing/Messaging | Data Use | Farmers/Vendors | Sales | Mission | Quantitative
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Report
Farmers Market Research and Data

SNAP At The Market: Focus Group Findings

Report sharing the results of a focus group with shoppers who use SNAP at Farmers Markets
SNAP EBT | Focus Group | Shoppers/Visitors | Demographic Data | Marketing/Messaging
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Report
Farmers Market Research and Data

Vermont Farmers’ Markets and Grocery Stores: A Price Comparison

the primary objectives of this price comparison study are threefold: 1. Establish an overview of prices at farmers’ markets that consumers can expect to encounter in Vermont, and how they…
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Shoppers/Visitors | Data Collection/Methodology | Price
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Blog
Farmers Market Research and Data

How Can FMC Help Markets Analyze This Year?

A blog post from FMC sharing the results of surveys conducted by FMC with input from farmers market managers across the country during 2020 and the COVID 19 Pandemic.
Farmers/Vendors | Sales | SNAP EBT | Nutrition Incentives | Market Staff | Volunteers
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Report
Farmers Market Research and Data

Vermont Market Currency Report

2013 report analyzing Vermont farmers markets’ SNAP, FMNP and incentive systems. Report funded by Vermont Agency of Agriculture, Food and Markets (VAAFM) and NOFA-VT.
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Shoppers/Visitors | Data Collection/Methodology | Price | Sales Technology
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Promotional Material
Farmers Market Research and Data

Farmers Market Facts & Figures

List of data points and source references for information related to how farmers markets are key for community access, farmers markets are the future of local food, farmers markets fuel…
Market Research | Marketing/Messaging | Economic Impact | Qualitative | Quantitative | Getting Started
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Guide/Toolkit
Farmers Market Research and Data

2023 Quick Guide to Resources for Data Collection

An extensive resource page for data collection tools and context from FMC and partners
Data Visualization | Data Use | Best Practices | Market Research | Market Profile | Market Typology | Data Collection/Methodology | Getting Started
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