Farmers Market Evaluation

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Report

West Central Minnesota Farmers Market Pricing Study

University of Minnesota Extension found that farmers market prices during peak growing season were highly competitive with regional grocery store prices. To research how prices for these commonly purchased foods…
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Report

Mapping Competition Zones for Vendors and Customers in U.S. Farmers Markets

This study from the Agricultural Marketing Service concludes that the relatively small customer travel distances suggest that managers will probably need to focus their marketing efforts on getting a greater…
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Report

Trends in U.S. Local and Regional Food Systems: A Report to Congress

This report provides an overview of local and regional food systems across several dimensions. It details the latest economic information on local food producers, consumers, and policy, relying on findings…
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Article-Popular Media

Documenting the Flowering of Public Markets | trans•act research

Farmers market fans have long argued that markets de- liver a “triple bottom line” as they benefit food producers, consumers and the larger community. While anecdotal evidence indicates that public…
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Survey/Questionnaire

Farmers Market Evaluation Checklist

A two-page form that offers a comprehensive checklist for any third party evaluating the characteristics of a given farmers market so that managers can improve their services.
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Guide/Toolkit

2023 Quick Guide to Resources for Data Collection

An extensive resource page for data collection tools and context from FMC and partners
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Survey/Questionnaire

Offline Market Day Report Collection Form

This checklist allows markets to easily gather market-day metrics
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