The Leopold Center for Sustainable Agriculture’s Marketing and Food Systems Initiative conducted consumer market research in June, July, and August 2009 to examine what Iowa consumers pay for locally grown…

A report from the "transact" project led by Richard McCarthy of Market Umbrella and J. Robin Moon evaluating the overarching claims of the farmers market movement and offering ways to…

he Union of Concerned Scientists report on recent research on local food systems, their key features, and their economic and social benefits. The report addresses challenges to be met by…

University of Minnesota Extension found that farmers market prices during peak growing season were highly competitive with regional grocery store prices. To research how prices for these commonly purchased foods…

This study from the Agricultural Marketing Service concludes that the relatively small customer travel distances suggest that managers will probably need to focus their marketing efforts on getting a greater…

This report provides an overview of local and regional food systems across several dimensions. It details the latest economic information on local food producers, consumers, and policy, relying on findings…

Farmers market fans have long argued that markets de- liver a “triple bottom line” as they benefit food producers, consumers and the larger community. While anecdotal evidence indicates that public…

A two-page form that offers a comprehensive checklist for any third party evaluating the characteristics of a given farmers market so that managers can improve their services.

Word document form for countring market visitors

Tool for counting market day visitors by zone