Vermont Farmers’ Markets and Grocery Stores: A Price Comparison
the primary objectives of this price comparison study are threefold:
1. Establish an overview of prices at farmers’ markets that consumers can expect to encounter in Vermont, and how they compare with grocery store prices.
2. Utilize the pricing data to formulate more effective outreach efforts for EBT beneficiaries who may be reluctant to visit farmers’ markets due to the perception that prices at farmers’ markets are higher. For example, identifying periods of the growing season when farmers’ markets prices are particularly low or identifying specific produce prices that are particularly low can better inform purchasing decisions by EBT users.
3. Provide farmers’ market producers and market managers with robust pricing data that can inform their pricing decisions and improve the marketing efforts of farmers’ markets as a whole.
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1. Establish an overview of prices at farmers’ markets that consumers can expect to encounter in Vermont, and how they compare with grocery store prices.
2. Utilize the pricing data to formulate more effective outreach efforts for EBT beneficiaries who may be reluctant to visit farmers’ markets due to the perception that prices at farmers’ markets are higher. For example, identifying periods of the growing season when farmers’ markets prices are particularly low or identifying specific produce prices that are particularly low can better inform purchasing decisions by EBT users.
3. Provide farmers’ market producers and market managers with robust pricing data that can inform their pricing decisions and improve the marketing efforts of farmers’ markets as a whole.