Standardized Question Bank
The Farmers Market Coalition Evaluation Question Bank is a set of standardized question designs for use by farmers markets and statewide networks and organization. This resource can make it easier for markets to evaluate themselves, as well as help the farmers market sector with developing shared metrics. By doing so, groups of markets– at the local, regional, state, and national level– can understand their collective trends and impact. Questions can be extracted from this spreadsheet and included in your organization’s forms, surveys, or other workflows. You can extract as few or as many questions. In this spreadsheet format, you can sort the questions by metric, level (vendor, visitor, market location, market organization, et al). Alternatively, there are completed Collection Tools that you can download and use in full or edit as needed. They are available in pdf, editable MS Word focument, and google forms versions.
FMCEvaluationQuestionBank
| Collection Tool Name | Collection Tool Code | Level of Inquiry | Topic | Metric | Who Would Compile | Frequency of Collection | Question Type | Question Number | Question Text | Helper Text | Response Options |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Day Report | MDR | Market Day | Food Assistance | SNAP-EBT transactions (number of) | Market Organizations | Every Market Day | Numeric (type in number) | 11 | Number of SNAP-EBT Transactions | Any number | |
| Market Day Report | MDR | Market Day | Food Assistance | Sales by currency (dollar value of) | Market Organizations | Every Market Day | Numeric (type in number) | 14 | Total dollar amount vendors redeemed, by currency: | SNAP; SNAP-EBTIncentives; FMNP; Senior FMNP; WIC CVV; Produce Prescription; Other (specify) | |
| Market Day Report | MDR | Market Day | Market | Activities, General (types of) | Market Organizations | Every Market Day | Multi-select/Checkbox | 5 | What types of programming occurred at the market today? | Cooking Demo; Nutrition Education; Health Screening/Health Fair; Exercise Classes; Live Entertainment (music, dance); Children's Activities; Educational Demonstrations (Gardening, Art, etc.); Special Events (Fesitvals, Themed Days, etc.); Market Tours | |
| Market Day Report | MDR | Market Day | Operations | Staffing - Volunteers (number of) | Market Organizations | Every Market Day | Numeric (type in number) | 9 | Number of general volunteers who worked in preparation for & during the market day: | Any number | |
| Market Day Report | MDR | Market Day | Operations | Staffing - Volunteer hours (number of) | Market Organizations | Every Market Day | Numeric (type in number) | 10 | Total volunteer hours worked in preparation for and during the market day: | Any number | |
| Market Day Report | MDR | Market Day | Visitors | Visitors (number of) | Market Organizations | Every Market Day | Numeric (type in number) | 8 | Total daily visitors (include all ages) | Any number | |
| Market Day Report | MDR | Market Day | Market | Acrtivities, Food education (number of) | Market Organizations | # | Calculated From Other Metrics | See "Market Activities" | Any number | ||
| Market Day Report | MDR | Market Day | Vendors | Attendance (number in) | Market Organizations | Daily | Numeric (type in number) | 7 | How many vendors were present today in each category? Enter the number of vendors by primary product type. | Enter the number of vendors by primary product type. If a vendor really is half and half (e.g. sells both meat and produce, divide them between the two—putting a .5 in produce and a .5 in meat/dairy. The total should equal the total number of vendors present that day. | Dairy and eggs; Bread & baked goods; Fruits & vegetables; Meat, seafood, & poultry; Condiments/sauce; Beverages (non-alcoholic); Alcohol; Prepared foods; Other foods; Plants & Flowers; Body care; Art/Crafts; Community groups; Other |
| Market Location Profile | MLP | Market Day | Market | Season, Months of operation | Market Organizations | Every Market Day | Multi-select/Checkbox | 5 | Select the months the market operates at this location: | Jan; Feb; Mar; Apr; May; Jun; Jul; Aug; Sept; Oct; Nov; Dec | |
| Market Location Profile | MLP | Market Location | Food Assistance | Currencies accepted | State Organizations | Annually | Multi-select/Checkbox | 14 | In addition to cash, what currencies does this market accept? | Select all that apply. | Credit cards (Individual vendors process); Credit cards (At a central market terminal); Senior FMNP; WIC FMNP; WIC CVV; SNAP-EBT (Individual vendors authorized); SNAP-EBT (At a central market terminal); SNAP-EBT Incentives; Produce Prescription Program(s); Power of Produce Program(s); Market- or community-specific food assistance or nutrition programs; Other (specify) |
| Market Location Profile | MLP | Market Location | Location | Geographic coordinates | State Organizations | Annually | Open-ended | 4 | What is the market's longitude/latitude? (if there is not one set address, choose a spot in the middle of the market). You can find market coordinates (which appear as two long numbers with a comma in between) on google maps on phone or computer by finding the location and double clicking and/or dropping a pin. The first number is latitude and the second is longitude. | Google maps: On computer- Right-click the place or area on the map. This will open a pop-up window. You can find your latitude and longitude in decimal format at the top. On phone- tap and hold on the location on the map; coordinates will come up. | Coordinates |
| Market Location Profile | MLP | Market Location | Location | Ownership | State Organizations | Annually | Multiple Choice/Single Response | 11 | The owner of this property is: | The market organization; Local government (city, village, township, county); State or federal government; Tribal government; Private business; Nonprofit; School or school district; Religious institution (church, mosque, temple, et al); Hospital or healthcare organization; University or college | |
| Market Location Profile | MLP | Market Location | Location | Street address | State Organizations | Annually | Open-ended | 3 | What is the market's physical address? If there is not one set street address, please choose the nearest one. | Describe if there is not a set address, e.g. market is in the street on the 400 block of Main Street; include both city and county | Address, including city & county |
| Market Location Profile | MLP | Market Location | Location | Age (number of years) | State Organizations | Annually | Numeric (type in number) | 8 | Number of years market has operated (at this site or another if it moved) | Any number | |
| Market Location Profile | MLP | Market Location | Location | Setting type | State Organizations | Annually | Multi-select/Checkbox | 9 | On what type of property does the market operate? Check all that apply. | Street; Sidewalk; Park; Plaza/Square; Lawn/Gravel area (not otherwise used for parking); Parking lot (i.e. if the market itself sets up in a parking lot); Open air pavilion, shed or similar structure whose primary use is for the market; Open air pavilion, shed or similar structure whose primary use is not for the market; Inside a building whose primary use is for the market; Inside a building whose primary use is something other than a market | |
| Market Location Profile | MLP | Market Location | Location | Infrastructure and Amenities | State Organizations | Annually | Multi-select/Checkbox | 13 | Select which infrastructure or amenities does this market location offer? Select all that apply. | Seating for customers; Tables for customers; Shade/shelter for customers; Drinking water for customers; Potable water for vendors; Bathroom for customers; Bathroom for vendors/staff; Handwashing for vendors/staff; Handwashing for customers; Electricity for vendors; Telephone line; Dedicated wifi; Recycling for customers and vendors; Composting for customers and vendors; Free Parking; Bicycle Parking; bus stop (within 5 minutes). | |
| Market Location Profile | MLP | Market Location | Location | Permission to use | State Organizations | Annually | Multiple Choice/Single Response | 10 | Does the market require annual permission from the property owner to operate at this location? | Yes: verbal permission granted; Yes: administrative approval (e.g., written contract or permit approval); Yes: legisltive approval (e.g., vote by elected body such as city council to approve contract/permit); No; Don’t Know; Other (specify) | |
| Market Location Profile | MLP | Market Location | Location | Annual cost (dollar value of) | State Organizations | Annually | Numeric (type in number) | 12 | What is the ANNUAL COST to use this location? This includes any permits, fees, and rent paid to the property owner. Do not include utilities. | This includes any permits, fees,and rent paid to the property owner. It does not include utilities. Estimate if necessary. | Any number |
| Market Location Profile | MLP | Market Location | Vendors | Fees, percentage of sales | State Organizations | Annually | Numeric (type in number) | 18 | For markets that charge of percentage of sales, what percentage is charged? Please note if different types of vendors are charged different percentages (e.g. farmers vs. prepared food). | 1-100 | |
| Market Location Profile | MLP | Market Location | Vendors | Fees, annual (dollar value) | State Organizations | Annually | Numeric (type in number) | 16 | Please list an average annual fee for a single stall (producer/ farmer vendor). | Any number | |
| Market Location Profile | MLP | Market Location | Market | Season, Days of operation (number of) | State Organizations | Annually | Numeric (type in number) | 7 | How many total DAYS does a market operate at this location in a year? | 1-365 | |
| Market Location Profile | MLP | Market Location | Market | Season, Weeks in operation (number of) | State Organizations | Annually | Numeric (type in number) | 6 | How many total WEEKS does a market operate at this location in a year? | 1-52 | |
| Market Location Profile | MLP | Market Location | Vendors | Fees, daily (dollar value) | State Organizations | Annually | Numeric (type in number) | 17 | Daily vendor fee: Please list an average daily fee for a single stall (producer/farmer vendor). | Any number | |
| Market Location Profile | MLP | Market Location | Vendors | Fees, structure (type) | State Organizations | Annually | Multiple Choice/Single Response | 15 | Select the response(s) that best describe(s) the vendor fee structure(s). | Application fee; Membership fee; Flat fee (annual); Flat fee (daily); Flat fee (daily or annual options); Percent of sales; No vendor fee charged; Other (specify) | |
| Market Organization Profile | MOP | Market Org | Market | Days per week (number of) | State Organizations | Annually | Multiple Choice/Single Response | 8 | What is the maximum number of market days you operate per week at any location? | You may not operate this many days per week throughout the year; it likely represents how many days per week you operate during your peak season. | 1-7 |
| Market Organization Profile | MOP | Market Location | Operations | Locations (number of) | State Organizations | Annually | Multiple Choice/Single Response | 7 | In how many DIFFERENT LOCATIONS do you operate markets? Based on the following definition: Example A: At 123 Main Street you run a Tuesday and a Saturday market, and at ABC Church you run a Wednesday market. Your total market locations would be 2, and total market days each week would be 3. Example B: If you run a Sunday market in the summer at one location, and run a Sunday market in the winter at a different location, your total market locations would be 2. Your total market days each week would be 1. | Select ONE MARKET if: your organization only ever runs ONE market at a time, EVEN if that location or day changes during the year. (For instance, an outdoor summer location and an indoor winter location.) Select MULTIPLE MARKETS if: there are times during the year when your organization runs two or more markets in different locations and/or on different days." [Taken from OFMA] | Any number |
| Market Organization Profile, Market Organization Season Summary | MOP | Market Org | Operations | Staffing - managers (number of) | State Organizations | Annually | Numeric (type in number) | 13 | A Market Manager is the lead person on site at a given location on a market day, whether paid or volunteer. They may have a different title at your market, but please consider them the market manager for this form. Your organization may employ one or more person with this role. Based on the definition above, HOW MANY MARKET MANAGERS does your organization employ? | Any number | |
| Market Organization Profile | MOP | Market Org | Operations | Staffing - manager compensation (type of) | State Organizations | Annually | Multiple Choice/Single Response | 16 | How is/are the market manager(s) compensated? | Check all that apply. | Employee, hourly; Employee, salaried; Receives a stipend; Independent contractor; Volunteer; Other (please specify) |
| Market Organization Profile | MOP | Market Org | Operations | Staffing - manager turnover | State Organizations | Annually | Multiple Choice/Single Response | 17 | How many market managers has your organization employed in the last 5 years? | 1, 2, 3, 4, 5, Other | |
| Market Organization Profile | MOP | Market Org | Operations | Age (number of years) | State Organizations | Annually | Numeric (type in number) | 9 | How many years has this organization been running markets at any location? | Any number | |
| Market Organization Profile | MOP | Market Org | Operations | Market organization structure (type of) | State Organizations | Annually | Multiple Choice/Single Response | 4 | What type of entity is the Market's Operating Organization? Please answer this question whether or not your market is part of an umbrella entity. | Local (municipal or county) government; Tribal Government; Nonprofit (Nonprofit Options: State-level, 501(c)3 nonprofit, 501(c)6 (Chamber of Commerce)); Unincorporated or informal group; Private company (LLC, C Corp, or any other); Anchor institution (healthcare/hospital, university); Cooperative; University Extension; Other (please specify) | |
| Market Organization Profile | MOP | Market Org | Operations | Market organization structure (status) | State Organizations | Annually | Multiple Choice/Single Response | 3 | Is your market or markets an incorporated entity, or is it/are they part of a broader umbrella entity? | Market is incorporated entity; market is part of umbrella entity; not applicable (market is not incorporated); other (specify) | |
| Market Organization Profile | MOP | Market Org | Market | Mission/goals (presence of) | State Organizations | Annually | Multiple Choice/Single Response | 5 | Does your market have a mission statement ? | Yes, market has its own mission statement; No, but market operates under mission statement of our Market Organization; No; Unsure | |
| Market Organization Profile | MOP | Market Org | Market | Mission/goals (ranking of) | State Organizations | Annually | Rank Order | 6 | Rank the top three goals of the market(s) run by this organization? | Increase healthy food access; Increase vitality of the area / bring people to the area; Support small businesses; Support local farmers & fishers; Create social/inclusive space for community; Other (please specify) | |
| Market Organization Profile | MOP | Vendor | Vendors | Rules, Products allowed | Market Organizations | Annually | Multi-select/Checkbox | 10 | What types of products are allowed to be sold at your market(s)? Select all that apply | Check all that apply. | Dairy and eggs; Bread & baked goods; Fruits & vegetables; Meat, seafood, & poultry; Condiments/sauce; Beverages (non-alcoholic); Alcohol; Prepared foods; Other foods; Plants & Flowers; Body care; Art/Crafts; Community groups; Other |
| Market Organization Profile | MOP | Vendor | Vendors | Rules, Business types | Market Organizations | Annually | Multi-select/Checkbox | 11 | What types of vendors are allowed to sell at your market(s)? Select all that apply | Check all that apply. | Farmers, fishers, and ranchers who have produced/raised items themselves (direct sale); Farmers, fishers, and ranchers who sell their own items can also sell products from other local farmers (direct sale + resale); People who resell farm or fish products from other local producers (resale); People who resell farm or fish products from non-local sources (wholesale) |
| Market Organization Profile | MOP | Vendor | Vendors | Rules, local production | Market Organizations | Annually | Multi-select/Checkbox | 12 | Do any of the following apply to your vendors? Select all that apply. | Vendors’ production must be in a certain distance of the market (e.g. 100 miles or fewer); Vendors’ production must be within geographic bounds (e.g. specified counties or states); Vendors with value-added products (breads, prepared food, jams, etc) must source a portion of their ingredients from local producers | |
| Market Day Report | Market Day | Vendors | Food Assistance, as a portion of total sales (%) | Market Organizations | Annually | Calculated From Other Metrics | [Divide the food assistance sales total for the season by the vendor sales total] | 1-100 | |||
| Market Organization Season Summary | MSS-ORG | Market Org | Food Assistance | Vendors eligible (number of) | State Organizations | Annually | Numeric (type in number) | 18 | In your last completed season, how many vendors...were eligible to accept this benefit or program. Some vendors are eligible to accept a benefit but choose not to. Other markets require all eligible vendors to accept. | SNAP; SNAP-EBTIncentives; FMNP; Senior FMNP; WIC CVV; Produce Prescription; Other (specify) | |
| Market Organization Season Summary | MSS-ORG | Market Org | Food Assistance | Vendors accepting -- central terminal (number of) | State Organizations | Annually | Numeric (type in number) | 18 | In your last completed season, how many vendors...Accepted this benefit through a Central Terminal Model or the market organization managing | There may be vendors who are eligible to accept some forms of assistance but do not. | SNAP; SNAP-EBTIncentives; FMNP; Senior FMNP; WIC CVV; Produce Prescription; Other (specify) |
| Market Organization Season Summary | MSS-ORG | Market Org | Food Assistance | Vendors accepting -- individual authorization (number of) | State Organizations | Annually | Numeric (type in number) | 18 | In your last completed season, how many vendors...Accepted this benefit by being individually authorized. | SNAP; SNAP-EBTIncentives; FMNP; Senior FMNP; WIC CVV; Produce Prescription; Other (specify) | |
| Market Organization Season Summary | MSS-ORG | Market Org | Food Assistance | Scrip type | State Organizations | Annually | Multiple Choice Grid | 19 | What type of scrip/currency do you utilize for each food assistance/nutrition program that your market administers? | Tokens (metal/plastic/wooden); Electronic payment/customers swipe a card with vendors; Paper coupons or paper receipt; Not applicable/no one at market accepts this; Other (please specify) | |
| Market Location Season Summary | MSS-LOC | Market Location | Market | Activities, General (frequency of) | State Organizations | Annually | Multi-select/Checkbox | 18 | How often did the market(s) at this location host the following ACTIVITIES? | Cooking Demo; Nutrition Education; Health Screening/Health Fair; Exercise Classes; Live Entertainment (music, dance); Children's Activities; Senior Activities; Educational Demonstrations (Gardening, Art, etc.); Special Events (Fesitvals, Themed Days, etc.); Market Tours. [Scale=Never; 1-2x per season; 3-4x per season; 1x per month, 2-3x per month, every market) | |
| Market Organization Season Summary | MSS-ORG | Market Org | Operations | Revenue sources (type of) | State Organizations | Annually | Multi-select/Checkbox | 3 | Select any of the following that were revenue sources for your market last season. | Vendor Fees; Sponsorships; Private Donations from individuals; Grants- Market-specific grants; Grants- Part of larger grants to your Market Organization; Credit or SNAP-EBTprocessing fees charged to vendors or customers; Merchandise sales; Fundraisers/special events; General subsidy from Market Organization; Other (please specify) | |
| Market Organization Season Summary | MSS-ORG | Market Org | Operations | Revenue sources (ranking of) | State Organizations | Annually | Rank Order | 4 | Rank the top three revenue sources for your market last season. | Vendor Fees; Sponsorships; Private Donations from individuals; Grants- Market-specific grants; Grants- Part of larger grants to your Market Organization; Credit or SNAP-EBTprocessing fees charged to vendors or customers; Merchandise sales; Fundraisers/special events; General subsidy from Market Organization; Other (please specify) | |
| Market Organization Season Summary | MSS-ORG | Market Org | Operations | Staffing - Direct staff hours (number of) | State Organizations | Annually | Numeric (type in number) | 14 | How many hours did other DIRECT MARKET STAFF work last year? Include any hours during market season and outside of market season. Enter a number of PAID hours and a number of UNPAID hours, if applicable. | Staff includes anyone who is monetarily compensated by the market organization. DO NOT include the market manager (whether they are paid or volunteer) as they are covered in other questions. If interns ARE compensated by the market organization, include them here. | Annual Paid Hours (enter number); Annual Volunteer Hours (enter number) |
| Market Organization Season Summary | MSS-ORG | Market Org | Operations | Staffing - Market managers (number of) | State Organizations | Annually | Numeric (type in number) | 8 | How many MARKET MANAGER(S) did your organization employ (paid & volunteer)? | Any number | |
| Market Organization Season Summary | MSS-ORG | Market Org | Operations | Staffing - Direct staff (number of) | State Organizations | Annually | Numeric (type in number) | 9 | How many other DIRECT MARKET STAFF did your organization employ (paid & volunteer)? | Any number | |
| Market Organization Season Summary | MSS-ORG | Market Org | Operations | Staffing - Indirect staff (number of) | State Organizations | Annually | Numeric (type in number) | 10 | How many other INDIRECT MARKET STAFF did your organization employ (paid & volunteer)? | Any number | |
| Market Organization Season Summary | MSS-ORG | Market Org | Operations | Staffing - Indirect staff hours (number of) | State Organizations | Annually | Numeric (type in number) | 15 | How many hours did other INDIRECT MARKET STAFF work last year? Only include hours dedicated to the market(s). Include any hours during market season and outside of market season. Enter a number of PAID hours and a number of UNPAID hours, if applicable. | Staff includes anyone who is monetarily compensated by the market organization. DO NOT include the market manager (whether they are paid or volunteer) as they are covered in other questions. If interns ARE compensated by the market organization, include them here. | Annual Paid Hours (enter number); Annual Volunteer Hours (enter number) |
| Market Organization Season Summary | MSS-ORG | Market Org | Operations | Staffing - Volunteers, general (number of) | State Organizations | Annually | Numeric (type in number) | 11 | How many GENERAL VOLUNTEERS supported your farmers markets last year? | Any number | |
| Market Organization Season Summary | MSS-ORG | Market Org | Operations | Staffing - Volunteers, total (number of) | State Organizations | Annually | Numeric (type in number) | 12 | Including your General Volunteers, plus any staff from anove who were volunteers (Market Manager, Direct Market Staff, and Indirect Staff), how many TOTAL VOLUNTEERS supported your farmers market last year? | Any number | |
| Market Organization Season Summary | MSS-ORG | Market Org | Operations | Staffing - Volunteer hours, general (number of) | State Organizations | Annually | Numeric (type in number) | 16 | How many GENERAL VOLUNTEER hours supported your market this year? | Volunteers includes anyone who is not monetarily compensated by the market organization. DO NOT include the market manager (whether they are paid or volunteer) as they are covered in other questions. If interns are not compensated by the market organization, include them here. | Any number |
| Market Organization Season Summary | MSS-ORG | Market Org | Operations | Staffing - Market managers hours (number of) | State Organizations | Annually | Numeric (type in number) | 13 | How many hours did the MARKET MANAGER work last year? Include any hours during market season and outside of market season. Enter a number of PAID hours and a number of UNPAID hours, if applicable. | Annual Paid Hours (enter number); Annual Volunteer Hours (enter number) | |
| Market Organization Season Summary | MSS-ORG | Market Org | Vendors | Vendors, Farmer and fisher (number of) | State Organizations | Annually | Numeric (type in number) | 6 | How many of those on your Vendor Roster primarily sold AGRICULTURAL FOODS that they produce or harvest? Include vendors who sold fruit/veg, eggs, meat, dairy, honey, seafood. | Any number | |
| Market Location Season Summary | MSS-LOC | Market Location | Visitors | Visits, number of | Market Organizations | Annually | Numeric (type in number) | 5 | How many TOTAL VISITS did your market(s) at this location have during last season? | This is total season visits; see reference for methodological options re: estimates based on sampling on multiple dates or full counts. | Any number |
| Market Location Season Summary | MSS-LOC | Market Location | Visitors | Visits, recording method | Market Organizations | Annually | Multiple Choice/Single Response | 6 | What METHOD(S) do you use to come up with the visitor count? | Full count (using handheld clicker or another tool); Sample count (using handheld clicker or another tool); Walkthrough count; Sticker count; Electronic counter or other device; Estimate/educated guess; Other | |
| Market Location Season Summary | MSS-LOC | Market Location | Vendors | Average daily (peak season) | Market Organizations | Peak Season Snapshot (though most record each market day) | Numeric (type in number) | 7 | Average number of vendors present on market day during your peak season. | Pull from Market Day Report | Any number |
| Market Organization Season Summary | MSS-ORG | Market Org | Vendors | Total number on Vendor Roster | Market Organizations | Annually | Numeric (type in number) | 5 | How many TOTAL VENDORS sold at least one market day at any of your market locations? Include any vendors who sold at least once during the last market season. This list is called your Vendor Roster. | Any number | |
| Market Location Season Summary | MSS-LOC | Market Location | Vendors | Products present | Market Organizations | Annually | Multi-select/Checkbox | 8 | What types of products were present at your market(s) at this location? | Dairy and eggs; Bread & baked goods; Fruits & vegetables; Meat, seafood, & poultry; Condiments/sauce; Beverages (non-alcoholic); Alcohol; Prepared foods; Other foods; Plants & Flowers; Body care; Art/Crafts; Community groups; Other | |
| Market Location Season Summary | MSS-LOC | Market Location | Vendors | Recruitment challenges | Market Organizations | Annually | Multi-select/Checkbox | 9 | What types of products are difficult to RECRUIT vendors to sell at this market location? | Dairy and eggs; Bread & baked goods; Fruits & vegetables; Meat, seafood, & poultry; Condiments/sauce; Beverages (non-alcoholic); Alcohol; Prepared foods; Other foods; Plants & Flowers; Body care; Art/Crafts; Community groups; Other | |
| Market Location Season Summary | MSS-LOC | Market Location | Vendors | Retainment challenges | Market Organizations | Annually | Multi-select/Checkbox | 10 | What types of products are difficult to RETAIN vendors to sell at this market location? | Dairy and eggs; Bread & baked goods; Fruits & vegetables; Meat, seafood, & poultry; Condiments/sauce; Beverages (non-alcoholic); Alcohol; Prepared foods; Other foods; Plants & Flowers; Body care; Art/Crafts; Community groups; Other | |
| Market Organization Season Summary | MSS-ORG | Market Org | Vendors | Vendors, Cottage food (number of) | Market Organizations | Annually | Numeric (type in number) | 7 | How many of those on your Vendor Roster sold a COTTAGE FOOD PRODUCT they made? They may also have sold other items, such as a fruit farmer who sold fruit pies made under a state cottage food law. | Any number | |
| Market Day Report | MDR | Market Day | Food Assistance | SNAP-EBT customers, new (number of) | Market Organizations | Every Market Day | Multiple Choice/Single Response | 12 | Is this your first time using SNAP-EBT at this market? | Yes; No; Unsure | |
| Market Day Report | MDR | Market Day | Food Assistance | SNAP-EBT distributed (dollar value) | Market Organizations | Every Market Day | Numeric (type in number) | 13 | Total SNAP-EBT $ distributed to customers | Any number | |
| Vendor Profile | VP | Market Location | Food Assistance | Payment - SNAP/EBT individual authorization | Market Organizations | Annually | Multiple Choice/Single Response | 10 | Are you/Is your business individually authorized to process SNAP-EBT transactions? | Yes; No; Used to but no longer; In process of applying; No but intend to in the future | |
| Vendor profile | VP | Vendor | Vendors | Distance to market (miles) | Market Organizations | Annually | Numeric (type in number) | 8 | How many miles do you travel from your production site to this market? | Any number | |
| Vendor profile | VP | Vendor | Vendors | Producer type (category) | Market Organizations | Annually | Multiple Choice/Single Response | 19 | For agricultural, aquaculture, and seafood vendors, which category do you most identify with? | Farmer; Fisher; Rancher; Forager; Other; Not applicable | |
| Vendor profile | VP | Vendor | Vendors | Certification, organic | Market Organizations | Annually | Multiple Choice/Single Response | 17 | Does your farm or business hold Organic Certification? | Yes, No, In Process | |
| Vendor profile | VP | Vendor | Vendors | Certification, third-party | Annually | Multi-select/Checkbox | 18 | What third party certifications/accreditations does your enterprise have? | Include only those things that you have documentation for. May include nonprofit or government certification scheme, usually around production practices. | Environment/Sustainability (e.g., Non-GMO, Certified Organic); Animal Welfare (e.g., American Grassfed); Health/Nutrition (e.g., Certified Gluten Free); Human Rights/Ethics (e.g., Fair Trade Certified); Religious (e.g., Halal, Kosher); Local Business Promotion (local/regional or geographically distinct production); Other | |
| Vendor profile | VP | Vendor | Vendors | Payment -- Credit card | Market Organizations | Annually | Multiple Choice/Single Response | 9 | Do you/does your business individually process credit card transactions? | This would be through a third party processor and card reader, such as Square or Paypal, that you process at your booth | Yes; No; Used to but no longer; In process of applying; No but intend to in the future |
| Vendor profile | VP | Vendor | Vendors | Employees - Seasonal (number of) | Market Organizations | Annually | Numeric (type in number) | 14 | Including yourself, how many people worked for your enterprise seasonally (149 days or fewer)? Please include family workers (paid and unpaid), hired production or office workers, people hired to sell at markets, contract or custom hire farm labor, and paid interns or apprentices. | Any number | |
| Vendor profile | VP | Vendor | Vendors | Employees - Year-round (number of) | Market Organizations | Annually | Numeric (type in number) | 15 | Including yourself, how many people worked for your enterprise seasonally (150 days or more? Please include family workers (paid and unpaid), hired production or office workers, people hired to sell at markets, contract or custom hire farm labor, and paid interns or apprentices. | Any number | |
| Vendor profile | VP | Vendor | Vendors | Employees - at market (number of) | Market Organizations | Annually | Numeric (type in number) | 16 | Including yourself, how many people were present to sell at this farmers market at any point in the season? | Any number | |
| Vendor profile | VP | Vendor | Vendors | Household income from market (percent of) | Market Organizations | Annually | Multiple Choice/Single Response | 7 | What percentage of your total household income is derived from sales at farmers markets you sell at. | Consider the total income of sales at all farmers markets, if you sell at more than one. | 1-10%; 11-20%; 21-30%; 31-40%; 41-50%; 51-60%; 61-70%; 71-80%; 81-90%; 91-100% |
| Vendor profile | VP | Vendor | Vendors | Emoloyees -- Decision-makers (number of) | Market Organizations | Annually | Multiple Choice/Single Response | 11 | How many people make key decisions for this enterprise as related to its presence at farmers markets? | These are likely owners, managers, or directors. Do not include leadership of your enterprise if they are not at all involved in making decisions related to the farmers market. | One; Two; Three; Four |
| Vendor | Vendors | Demographics -- Farmer and fisher | Market Organizations | Annually | Calculated From Other Metrics | Based on answer to "Do those who own/manage your enterprise identify as..." and having selected farmer/fisher. | |||||
| Vendor profile | VP | Vendor | Vendors | Demographics -- Decision-maker identities | Market Organizations | Annually | Multi-select/Checkbox | 12 | Do the key decision makers for your enterprise identify as any of the following: | Please answer these questions for the person(s) (up to 4) who make key decisions for this enterprise AS RELATED TO ITS PRESENCE AT FARMERS MARKETS | women, BIPOC, immigrant, veteran, LGBTQ, disabled, new/beginning farmer; under 35 |
| Vendor profile | VP | Vendor | Vendors | Demographics -- Decision-maker racial categories | Market Organizations | Annually | Multiple Choice Grid | 13 | What race(s) do the key decision makers for your enterprise identify as? Select all that apply | American Indian/Alaska Native; Asian; Black/African American; Latino/Hispanic; Middle Eastern/North African; Native Hawaiian/Other Pacific Islander; White | |
| Vendor | Vendors | Demographics -- Farmer and fisher vendors (%) | Market Organizations | Annually | Calculated From Other Metrics | [Calculated based on other questions] | |||||
| Vendor Profile | VP | Vendor | Vendors | Acres owned or leased | Market Organizations | Annually | Multiple Choice/Single Response | 20 | How many acres of farmland do you own or lease? | Less than 1 1-5 6-9 10-24 25-49 50-179 180+ | |
| Vendor Profile | VP | Vendor | Vendors | Marketing channels - Other | Market Organizations | Annually | Multi-select/Checkbox | 6 | What other outlets do you sell or donate your product through? Check all that apply. | CSA; farm stand; food hub; grocery; institutions (schools, hospitals, etc); restaurant; other retail; festivals/fairs; online; wholesale/ distributor; food bank; other | |
| Vendor Profile | VP | Vendor | Vendors | Marketing channels - Farmers market locations (number of) | Market Organizations | Annually | Numeric (type in number) | 4 | How many total farmers market locations will you sell at this year? | Any number | |
| Vendor Profile | VP | Vendor | Vendors | Marketing channels - Farmers markets per week (number of) | Market Organizations | Annually | Numeric (type in number) | 5 | How many total farmers market locations per week will you sell at this year? | Any number | |
| Vendor Profile | VP | Vendor | Vendors | Products sold (type of) | Market Organizations | Annually | Checkbox Grid | 3 | What products do you sell at this market? Check all that apply. | Dairy and eggs; Bread & baked goods; Fruits & vegetables; Meat, seafood, & poultry; Condiments/sauce; Beverages (non-alcoholic); Alcohol; Prepared foods; Other foods; Plants & Flowers; Body care; Art/Crafts; Community groups; Other | |
| Vendor Profile | VP | Vendor | Vendors | Acres cultivated or grazed | Market Organizations | Annually | Numeric (type in number) | 21 | How many acres of farmland do you actively cultivate or use for grazing? | Less than 1 1-5 6-9 10-24 25-49 50-179 180+ | |
| Market Location Season Summary, | Market Day | Vendors | Sales (vendor-reported) (dollar value) | Market Organizations | Every Market Day | Numeric (type in number) | [Calculated based on methodology as used by your market] | ||||
| Market Location Season Summary, | Market Day | Vendors | Sales (vendor-reported) (method) | Market Organizations | Annually | Multiple Choice/Single Response | How did you arrive at the total Vendor Sales? | Weekly reporting from vendors; Seasonal reporting; Percentage sales reporting; Other (please specify) | |||
| Visitor Survey | VS | Visitor | Visitors | Purchases, dollar value of | Market Organizations | Periodically (see FMC's recommendations) | Multiple Choice/Single Response | 7 | How much money have you spent (or will you spend) at the market today? | Include spending including cash, credit, and all other currencies (SNAP, WIC-FMNP, vouchers, coupons, et al). | $1-5; $5-10; $11-20; More than $20; Not planning to buy anything |
| Visitor Survey | VS | Visitor | Visitors | Economic impact on area (range of) | Market Organizations | Periodically (see FMC's recommendations) | Linear/Likert | 11 | To what extent has shopping at this farmers market caused you to frequent neighboring/nearby business, restaurants, and institutions more often? | Not at all; Very Little; Somewhat; Quite a bit; Not relevant; I was already frequenting these places | |
| Visitor | Visitors | First-time (number of) | Market Organizations | Periodically (see FMC's recommendations) | Multiple Choice/Single Response | Is this your first time visiting this market? | Yes; No | ||||
| Visitor Survey | VS | Visitor | Visitors | Economic impact on area - nearby shopping (percent of) | Market Organizations | Periodically (see FMC's recommendations) | Multiple Choice/Single Response | 10 | Did you or do you plan on doing additional shopping, eating, or other activities in this area today (outside of the farmers market)? | Yes; No | |
| Visitor | Visitors | Economic impact on area - nearby spending (rate of) | Market Organizations | Periodically (see FMC's recommendations) | Multiple Choice/Single Response | How much money have you spent (or do you plan to spend) in the area near the market today? | Do not include your spending at the market itself | $1-5; $5-10; $11-20; More than $20; Not planning to buy anything | |||
| Visitor Survey | VS | Visitor | Visitors | Purchases, by category | Market Organizations | Periodically (see FMC's recommendations) | Multi-select/Checkbox | 8 | What will you buy at the farmers market today? | Dairy and eggs; Bread & baked goods; Fruits & vegetables; Meat, seafood, & poultry; Condiments/sauce; Beverages (non-alcoholic); Alcohol; Prepared foods; Other foods; Plants & Flowers; Body care; Art/Crafts; Community groups; Other | |
| Visitor Survey | VS | Visitor | Visitors | Market visits, frequency | Market Organizations | Periodically (see FMC's recommendations) | Multiple Choice/Single Response | 2 | How often do you come to this market? | Weekly; Twice a month or more; Once a month; A few times per year; Once per year; First time | |
| Visitor Survey | VS | Visitor | Visitors | Market visits, primary reason | Market Organizations | Periodically (see FMC's recommendations) | Multiple Choice/Single Response | 3 | What’s the primary reason you came to the market today? | Purchase fruits & vegetables Purchase other groceries Purchase non-food items Eat a meal Socialize and look around Connect with community resources Attend a special event Came with group or tour Use promotion, coupon, or incentive | To buy groceries; To buy non-grocery items; To use a voucher, coupon, or other incentive; To pick up a CSA; To visit with friends or other community members; To meet/talk to farmers and other vendors; To attend a special event or activity at the market; To purchase and eat a meal on-site; Came with tour or group event; Other: |
| Visitor Survey | VS | Visitor | Visitors | Transportation, distance | Market Organizations | Periodically (see FMC's recommendations) | Multiple Choice/Single Response | 4 | How far do you typically travel to shop at the market today? This may be from your home, if you typically travel from your home to market; or, it could be from your work or school, if you come to the market from one of these places. | Less than 1 mile; 1-5 miles; 6-10 miles; 11-20 miles; More than 20 miles | |
| Visitor Survey | VS | Visitor | Visitors | Transportation, method | Market Organizations | Periodically (see FMC's recommendations) | Multi-select/Checkbox | 5 | How did you get to the market today? Select all that apply. | Bicycle; Bus / other public transportation; Personal vehicle; Carpool/Got a ride; Taxi / paid rideshare; Walk/wheelchair; Other | |
| Visitor Survey | VS | Visitor | Visitors | Shopping for (number) | Market Organizations | Periodically (see FMC's recommendations) | Multiple Choice/Single Response | 6 | How many people, including yourself, are you shopping for today? | 1; 2; 3; 4; 5; 6; 7 or more; I'm not planning to buy anytying | |
| Visitor Survey | VS | Visitor | Visitors | Economic impact on area -- market is primary draw | Market Organizations | Periodically (see FMC's recommendations) | Multiple Choice/Single Response | 9 | Was the farmers market a primary reason you came to (local neighborhood/area name) today? | Yes; No | |
| Visitor Survey | VS | Visitor | Visitors | Food security screener, Option 1 | Market Organizations | Periodically (see FMC's recommendations) | Multiple Choice/Single Response | 14 | Which of these statements best describes the food eaten in your household in the last 12 months? Select one. | Enough of the kinds of food we want to eat; Enough but not always the kinds of food we want; Sometimes not enough to eat; Often not enough to eat; Don’t know | |
| Visitor Survey | VS | Visitor | Visitors | Food secutiry screener, Option 2a | Market Organizations | Periodically (see FMC's recommendations) | Linear/Likert | 15 | Within the past 12 months we worried whether our food would run out before we got money to buy more. Select One. | Often true; Sometimes true; Never true; DK or Refused | |
| Visitor Survey | VS | Visitor | Visitors | Food security screener, Option 2b | Market Organizations | Periodically (see FMC's recommendations) | Linear/Likert | 16 | Within the past 12 months the food we bought just didn’t last and we didn’t have money to get more. Select One. | Often true; Sometimes true; Never true; DK or Refused | |
| Visitor Survey | VS | Visitor | Visitors | Discovered market (method) | Market Organizations | Periodically (see FMC's recommendations) | Multiple Choice Grid | 12 | How did you originally hear about this market? | Word of mouth (family, friend, neighbor, colleague) Word of mouth (agency, government, nonprofit) Saw the market set up Market sign, banner, or flag Flyer, poster, or ad Social media News article Directory of markets Web search Don't remember Other: | |
| Visitor Survey | VS | Visitor | Visitors | Market impact, eating behavior | Market Organizations | Periodically (see FMC's recommendations) | Multiple Choice/Single Response | 13 | How has shopping at this farmers market impacted your household's (1) access to healthy food; (2) knowledge of fruits and vegetables; (3) purchasing of fruits and vegetables; (4) cooking of fruits and vegetables; (5) consumption of fruits and vegetables | Decreased greatly; Decreased some; Stayed the same; Increased some; Increased greatly | |
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