This report includes qualitative and quantitative research into state-by-state trends in SNAP redemption at farmers markets as well as national challenges, success stories, and recommendations for policy and programmatic change.
This report, “Stagnant, Saturated, or Ready to Surge?” was commissioned by NOFA-VT to understand how current trends in food retailing and consumer values shape the opportunities and challenges for Vermont’s…
Market Research | Price | Data Visualization | Marketing/Messaging | Data Use | Farmers/Vendors | Sales | Mission | Quantitative
the primary objectives of this price comparison study are threefold: 1. Establish an overview of prices at farmers’ markets that consumers can expect to encounter in Vermont, and how they…
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Shoppers/Visitors | Data Collection/Methodology | Price
A summary of key findings discuss best practices for markets based on four different sizes, micro, small, medium, and large. The paper also advises managers how to effectively transition a…
Market Research | Market Profile | Market Typology
2013 report analyzing Vermont farmers markets’ SNAP, FMNP and incentive systems. Report funded by Vermont Agency of Agriculture, Food and Markets (VAAFM) and NOFA-VT.
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Shoppers/Visitors | Data Collection/Methodology | Price | Sales Technology
This research paper compiles the results for a series of questionnaires given to farmers’ market customers in Corvallis and Albany, Oregon. The results indicate that, among other findings, customers come…
Quantitative | Market Research | Cooperative Extension | Survey/Surveying
Using the SEED tool created by Market Umbrella, the Crescent City Farmers Market reports that the Crescent City Farmers Mkt-Mid City has an annual combined economic impact of $1,921,269.17 on…
Data Visualization | Data Use | Data Collection/Methodology | Economic Impact