Farmers Market Evaluation

Archive

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Report

When Things Don’t Work: Some Insights into Why Farmers Markets Close

This study looks at 53 farmers markets in Oregon and describes the dynamics of farmers’ market start-ups, closures, and manager turnover focusing on administrative revenue and labor. It examines the…
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Report

Advertising Impacts Reveal Buying Habits of Farmers’ Market Shoppers

This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by…
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Report

2020 Farmers Market Summary: Columbia Farmers Market

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19
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2020 Farmers Market Summary: Metuchen Farmers Market

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19
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2020 Farmers Market Summary: The Market at Pepper Place

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19
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Report

2010 Manager and Vendor Study Report

The 124 page report is based on in-depth research (four focus groups and 12 individual interviews) and a telephone measurement survey conducted among a cross section of market managers and…
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Report

2010 Shopper Study Report Manager and Vendor Study Report

Greenbelt Farmers’ Market Network (GBFMN) in Toronto Ontario commissioned this study funded by the Friends of the Greenbelt Foundation. A total of 339 shoppers at farmers markets located in and…
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Report

Greenbelt Farmers' Market Network Research Survey 2012

Example of a report based on a survey of farmers market shoppers about the impact of the market in their lives.
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