Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…

Report on the results of reflection and listening sessions conducted by the Oregon Public Health Institute on healthy eating at Farmers Markets

A research brief by Oregon State University Extension with data for both weekday and weekend markets in Oregon showing the spillover sales generated by farmers market shoppers who also make…

This study looks at 53 farmers markets in Oregon and describes the dynamics of farmers’ market start-ups, closures, and manager turnover focusing on administrative revenue and labor. It examines the…

This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by…

Report arguing that the availability of locally grown and non-local food encourages diversity at farmers markets and makes some suggestions to increase market diversity across the categories of class, race,…

A 2013 customer survey at 24 farmers markets conducted by the University of New Hampshire College of Life Sciences and Agriculture and UNH Cooperative Extension found that the majority of…

This report presents an analysis obtained from visitors to the USDA Farmers Market through dot surveys conducted on September 10th and 17th, 2010. The format provides an example of how…

Primarily, this report summarizes the results of two surveys conducted in early 2018 that collected information on the 2017 summer market season. NOFA-VT sent a farmers market survey to all…

Example of a two-page data analysis based on a survey of market managers