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Report
Vermont Farmers’ Markets and Grocery Stores: A Price Comparison
the primary objectives of this price comparison study are threefold: 1. Establish an overview of prices at farmers’ markets that consumers can expect to encounter in Vermont, and how they…
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Guide/Toolkit
Farmers Market Metrics: A Toolkit for Collecting & Using Data
Detailed resources to support markets in implementing and using data collection methods including customer surveys, visitor counts, and gross sales tracking
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Survey/Questionnaire
2016 Farmers' Market Customer Survey
Survey used by the Food Trust for gathering data from customers in person.
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How-To
Focus Group Discussion Guide-SNAP Market Shoppers
Example of a focus-group discussion guide created by The Food Trust to conduct focus groups with SNAP participants in oder to understand perceptions of Farmers Markets.
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How-To
COUNTING SHOPPERS at YOUR FARMERS MARKET
This short essay from the WA Farmers Market Management Toolkit lays out why and how to perform shopper counts at your farmers market.
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Guide/Toolkit
The “Market Vitals” Project
A tool-kit on collecting market vitals from the Washington State Farmers Market Association
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Online Database
FM360 Collaborative Metrics Service
FM360 is a collaborative metrics service for farmers markets that was developed through a partnership between market advocates, market managers, and researchers from the University of Minnesota. This page includes…
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