Farmers Market Evaluation

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Report
Farmers Market Research and Data

Vermont Market Currency Report

2013 report analyzing Vermont farmers markets’ SNAP, FMNP and incentive systems. Report funded by Vermont Agency of Agriculture, Food and Markets (VAAFM) and NOFA-VT.
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Shoppers/Visitors | Data Collection/Methodology | Price | Sales Technology
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Survey/Questionnaire
Farmers Market Research and Data

Offline Market Day Report Collection Form

This checklist allows markets to easily gather market-day metrics
Shoppers/Visitors | Farmers/Vendors | Sales | Market Budget | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research
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Template
Farmers Market Research and Data

Vendor Sales Slip Template

Tool for gathering sales data from vendors
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Report
Farmers Market Research and Data

Stagnant, Saturated, or Ready to Surge? Strategic Marketing Investments for Vermont’s Direct to Consumer Markets

This report, “Stagnant, Saturated, or Ready to Surge?” was commissioned by NOFA-VT to understand how current trends in food retailing and consumer values shape the opportunities and challenges for Vermont’s…
Market Research | Price | Data Visualization | Marketing/Messaging | Data Use | Farmers/Vendors | Sales | Mission | Quantitative
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Report
Farmers Market Research and Data

Vermont Farmers’ Markets and Grocery Stores: A Price Comparison

the primary objectives of this price comparison study are threefold: 1. Establish an overview of prices at farmers’ markets that consumers can expect to encounter in Vermont, and how they…
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Shoppers/Visitors | Data Collection/Methodology | Price
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Blog
Farmers Market Research and Data

How Can FMC Help Markets Analyze This Year?

A blog post from FMC sharing the results of surveys conducted by FMC with input from farmers market managers across the country during 2020 and the COVID 19 Pandemic.
Farmers/Vendors | Sales | SNAP EBT | Nutrition Incentives | Market Staff | Volunteers
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Online Database
Guide #2: COLLECT: Data Collection Methods and Implementation

FM360 Collaborative Metrics Service

FM360 is a collaborative metrics service for farmers markets that was developed through a partnership between market advocates, market managers, and researchers from the University of Minnesota. This page includes…
Farmers/Vendors | Sales | Data Visualization | Data Use | Quantitative | Shoppers/Visitors
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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

Washington State: Survey of Market Managers 2010

2010 survey collecting data from market managers in Washington State.
Farmers/Vendors | Survey/Surveying | State Farmers Market Association | Sales | Market Staff | Market Typology
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Market Day Report How-To Resource

The set of instructions supports operators about to collect data for the market day report.
Shoppers/Visitors | Farmers/Vendors | Sales | Market Budget | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Template Letter to Vendors

Template letter for intoducing the idea of data collection to vendors
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research
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