A research brief by Oregon State University Extension with data for both weekday and weekend markets in Oregon showing the spillover sales generated by farmers market shoppers who also make…

This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by…

This booklet from the Historic Lewes Farmers Market in Delaware is the result of asking the question, “What can we do to increase sales and attendance at our market?”. It…

This single page infographic offers an example of how one farmers market shares data on the broad effects of a farmers market

Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…

This study examines responses from three focus groups and two online surveys of instate and out-of-state food consumers in Vermont to determine the frequency, motivation, and barriers of shopping at…

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19

Tool developed by FMC to help farmers market advocates use data to tell the story of markets in their communities.