Farmers Market Evaluation

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Farmers Market Research and Data

Vermont Farmers’ Markets and Grocery Stores: A Price Comparison

the primary objectives of this price comparison study are threefold: 1. Establish an overview of prices at farmers’ markets that consumers can expect to encounter in Vermont, and how they…
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Shoppers/Visitors | Data Collection/Methodology | Price
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Article-Popular Media
Guide #1: PLAN: Evaluation Planning and Metric Selection

Collecting Characteristics of Farmers Markets

This is a short paper by Dar Wolnik describing different market typologies and the research that led to their designation and definitions.
Market Profile | Market Typology
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How-To
Guide #1: PLAN: Evaluation Planning and Metric Selection

Metrics Audience Exercise

A tool for placing potential supporters and detractors of the market on a spectrum in order to determine who the market should most actively seek to engage with data, and…
Farmers Market Metrics | Qualitative | Market Profile | Funding/Grants | Best Practices | Getting Started
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Metrics Table

Tool for deciding on data collection tools and metrics that a farmers market may want to use
Farmers Market Metrics | Best Practices | Market Research | Market Profile | Market Typology | Data Collection/Methodology | Getting Started
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Whitepaper
Guide #2: COLLECT: Data Collection Methods and Implementation

The Market Profile: a history

History of collecting static structural characteristics of market organizations
Market Profile | Data Collection/Methodology | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Data Collection Plan Worksheet

Worksheet for planning data collection across the market season
Farmers Market Metrics | Best Practices | Market Research | Market Profile | Getting Started
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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

FMC 2018 Survey: State of the Market Organization

Example survey conducted by FMC, seeking information on market organizations
Data Collection/Methodology | Survey/Surveying | Market Research | Market Profile | Market Typology
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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

FMC Survey Questions - COVID-19 Impacts Summer 2020

Example survey conducted by FMC, seeking information from market organizations that were operatong farmers markets during 2020 and the COVID-19 Pandemic.
Data Collection/Methodology | Survey/Surveying | Market Research | Market Profile | Market Typology
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