Farmers Market Evaluation

Archive

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Report

Advertising Impacts Reveal Buying Habits of Farmers’ Market Shoppers

This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by…
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Report

2014 Local Food Awareness Report for Gulfport MS

In cooperation with their educational partner Real Food Gulf Coast, the year-round open-air markets in Long Beach and in Ocean Springs are actively increasing local food accessibility and affordability in…
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Report

2010 Manager and Vendor Study Report

The 124 page report is based on in-depth research (four focus groups and 12 individual interviews) and a telephone measurement survey conducted among a cross section of market managers and…
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Report

2010 Shopper Study Report Manager and Vendor Study Report

Greenbelt Farmers’ Market Network (GBFMN) in Toronto Ontario commissioned this study funded by the Friends of the Greenbelt Foundation. A total of 339 shoppers at farmers markets located in and…
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Report

Consumer Insights to Support Messaging for Vermont Direct Markets

This study examines responses from three focus groups and two online surveys of instate and out-of-state food consumers in Vermont to determine the frequency, motivation, and barriers of shopping at…
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Report

Boulder County Focus Group SNAP Market Shopper Findings

In early 2016, as part of the SNAP Harvest Bucks project, Boulder County Public Health conducted focus groups and keyinformant interviews with Boulder County residents receiving SNAP benefits. The discussions…
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Report

NUTRITION AND COOKING DEMONSTRATIONS EVALUATION

This report shares the results of evaluation of nutrition and cooking demonstrations as part of a nutrition incentive program in Baltimore.
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Report

SNAP At The Market: Focus Group Findings

Report sharing the results of a focus group with shoppers who use SNAP at Farmers Markets
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How-To

Focus Group Discussion Guide-SNAP Market Shoppers

Example of a focus-group discussion guide created by The Food Trust to conduct focus groups with SNAP participants in oder to understand perceptions of Farmers Markets.
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