How to prepare a vendor sales report that includes identifying information.

How to use the zone counting method to get a market day visitor count

How to conduct a visitor survey at market

Illinois Farmers Market Association training manual with a section on market assessment.

This research and extension effort has three objectives: * Provide markets with the essential information they need to improve their operations. * Develop research methods for conducting quantitative and qualitative…

This short essay from the Farmers Market Coalition lays out why and how to perform shopper counts at your farmers market as part of a Rapid Market Assessment. Includes descriptions…

Blog post revisiting visitor count tools and methodologies with consideration for the 4Ms (mission, management, messaging, and measurement)

Provides a timeline of the steps and partnerships that led to the creation of the Farmers Market Metrics program, including the exploration of existing data collection systems suitable for grassroots…

A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and…

Worksheet for planning data collection across the market season