Farmers Market Evaluation

Archive

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Presentation

Increasing Customers and Sales at Farmers Markets: Target Marketing Campaign with PCFMA

Presentation discussing the results of a collaboration between Pacific Coast Farmers Market Association (PCFMA) and USDA Agricultural Market Service to determine the effectiveness of target marketing as a viable promotional…
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Report

Local Food and Diversity in Public Space: A Study of the Perceptions and Practices of Minneapolis Farmers Market Customers

Report arguing that the availability of locally grown and non-local food encourages diversity at farmers markets and makes some suggestions to increase market diversity across the categories of class, race,…
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Report

New Hampshire Farmers Market Manager and & Customer Surveys

A 2013 customer survey at 24 farmers markets conducted by the University of New Hampshire College of Life Sciences and Agriculture and UNH Cooperative Extension found that the majority of…
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Report

2010 Shopper Study Report Manager and Vendor Study Report

Greenbelt Farmers’ Market Network (GBFMN) in Toronto Ontario commissioned this study funded by the Friends of the Greenbelt Foundation. A total of 339 shoppers at farmers markets located in and…
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Report

Consumer Insights to Support Messaging for Vermont Direct Markets

This study examines responses from three focus groups and two online surveys of instate and out-of-state food consumers in Vermont to determine the frequency, motivation, and barriers of shopping at…
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Report

GusNIP Year 2 Impact Report

The Gus Schumacher Nutrition Incentive Program (GusNIP) is designed to increase fruit and vegetable purchases and intake among consumers with a low-income, reduce food insecurity, decrease healthcare utilization and cost,…
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Guide/Toolkit

Evaluating healthy food access interventions: Recommendations and resources for healthy food access program assessment

This brief contains recommendations to assist community benefit staff and community partners in conducting program evaluation for healthy food access programs. It contains guidance for evaluation planning and links out…
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Guide/Toolkit

Anti-Racist Farmers Market Toolkit: "Evaluate" Section

The Anti-Racist Farmers Market Toolkit was developed by a group of Black food systems leaders and market managers to help offer ways for managers to put the concepts of anti-racism…
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Report

Mapping Competition Zones for Vendors and Customers in U.S. Farmers Markets

This study from the Agricultural Marketing Service concludes that the relatively small customer travel distances suggest that managers will probably need to focus their marketing efforts on getting a greater…
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