This handbook includes a section on why evaluation is important for markets and some suggestions for where to start.

Chapter 5 of the Iowa Farmers Market Manager Handbook. This chapter explores startegies for fundraising, sponsorships, marketing, promotions, and data collection.

Report of outcomes from project to train Ohio farmers markets, including those in Ohio’s 32 Appalachian counties, in all areas, sizes, ages, and levels of capacity on dynamic data collection…

A conference paper offering a framework for risk assessment that looks at how environmental, social, and economic factors influence each other in design.

Table describing the typical range in comfort level among market organizations with building a sustained data collection culture at farmers markets

An infographic showing the cycle of evaluation at farmers markets.