Farmers Market Evaluation

News and Notes

  • Census of Michigan Farmers Markets: Creating a deep dive baseline of markets

    In the spring of 2021, the Michigan Farmers Market Association (MIFMA) embarked on a Census of MI Farmers Markets, a deep dive effort to document the farmers market sector across the state.    An advisory committee of market managers and market sector partners informed the survey development as well as outreach strategy, and the survey enjoyed…

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  • Data Informs Effective Outreach: The Farmers Market Social Media Ad Project

    In 2023, the National Farmers Market Coalition and the University of Wisconsin-Madison partnered on a data-driven project about using social media to attract and retain farmers market customers. UW’s Dr. Bret Shaw (project lead), FMC program director Dar Wolnik, and FMC Research Consultant Dr. Laura Witzling led this three-phased project, supported by a grant from…

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