News and Notes
To make it easier to understand what is on this website and how to use the free, editable, downloadable Data Collection Tools, we’ve created this set of brief walk through videos. Site Overview (10 minutes): Market Day Report (4 minutes): Market Location Profile (4 minutes): Market Organization Profile (4 minutes): Vendor Profile (4 minutes): Market…
In the spring of 2021, the Michigan Farmers Market Association (MIFMA) embarked on a Census of MI Farmers Markets, a deep dive effort to document the farmers market sector across the state. An advisory committee of market managers and market sector partners informed the survey development as well as outreach strategy, and the survey enjoyed…
In 2023, the National Farmers Market Coalition and the University of Wisconsin-Madison partnered on a data-driven project about using social media to attract and retain farmers market customers. UW’s Dr. Bret Shaw (project lead), FMC program director Dar Wolnik, and FMC Research Consultant Dr. Laura Witzling led this three-phased project, supported by a grant from…