Resource Library

Template

Farmers Market Research and Data

Visitor Count Zone Form

Tool for counting market day visitors by zone

Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started

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Template

Farmers Market Research and Data

Visitor Count Testing Methods Form

Word document form for countring market visitors

Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started

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Template

Farmers Market Research and Data

Visitor Count Tally Sheet

Spreadsheet form for countring market visitors

Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started

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Survey/Questionnaire

Farmers Market Research and Data

Offline Visitor Survey

Sample visitor survey tool

Survey/Surveying | Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started

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Survey/Questionnaire

Farmers Market Research and Data

Offline Market Day Report Collection Form

This checklist allows markets to easily gather market-day metrics

Shoppers/Visitors | Farmers/Vendors | Sales | Market Budget | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research

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Blog

Farmers Market Research and Data

How Can FMC Help Markets Analyze This Year?

A blog post from FMC sharing the results of surveys conducted by FMC with input from farmers market managers across the country during 2020 and the COVID 19 Pandemic.

Farmers/Vendors | Sales | SNAP EBT | Nutrition Incentives | Market Staff | Volunteers

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Guide/Toolkit

Guide #1: PLAN: Evaluation Planning and Metric Selection

The “Market Vitals” Project

A tool-kit on collecting market vitals from the Washington State Farmers Market Association

Data Use | Best Practices | Measurement | Shoppers/Visitors | Survey/Surveying | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Market Staff | Volunteers

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How-To

Guide #2: COLLECT: Data Collection Methods and Implementation

Mystery Shop

Mystery shops are common practice in large retail companies; some corporations have a mystery shop done each month at each location. It is a very useful tool to learn what…

Shoppers/Visitors | Farmers/Vendors | Sales | Market Staff | Volunteers | Best Practices

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How-To

Guide #2: COLLECT: Data Collection Methods and Implementation

Visitor Survey How-To Resource

How to conduct a visitor survey at market

Volunteers | Survey/Surveying | Shoppers/Visitors | Market Staff | Farmers Market Metrics | Best Practices | Market Research | Getting Started

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How-To

Guide #2: COLLECT: Data Collection Methods and Implementation

Visitor Count How-To Resource

How to use the zone counting method to get a market day visitor count

Market Staff | Volunteers | Shoppers/Visitors | Farmers Market Metrics | Best Practices | Market Research | Getting Started

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