This report presents an analysis obtained from visitors to the USDA Farmers Market through dot surveys conducted on September 10th and 17th, 2010. The format provides an example of how…
Shoppers/Visitors | Farmers/Vendors | Best Practices | Market Research | USDA | Survey/Surveying
A 2013 customer survey at 24 farmers markets conducted by the University of New Hampshire College of Life Sciences and Agriculture and UNH Cooperative Extension found that the majority of…
This powerpoint presentation reviews Mid-Atlantic consumer attitudes and behaviors related to farmers markets. Includes distinguishing characteristics of farmers market shoppers in Philadelphia, Washington, DC, Baltimore, Richmond, and New York City,…
This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by…
Survey/Surveying | Quantitative | Focus Group | Market Research | Shoppers/Visitors | Farmers/Vendors | Data Visualization | Marketing/Messaging
A research brief by Oregon State University Extension with data for both weekday and weekend markets in Oregon showing the spillover sales generated by farmers market shoppers who also make…
This study examines responses from three focus groups and two online surveys of instate and out-of-state food consumers in Vermont to determine the frequency, motivation, and barriers of shopping at…
Focus Group | Survey/Surveying | Shoppers/Visitors | Demographic Data | Marketing/Messaging
A summary report detailing the results of a study by FMC surveying all known farmers market associations. The purpose of the survey was to identify how FMAs are organized, how…
Survey/Surveying | State Farmers Market Association