Farmers Market Evaluation

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Report
Guide #5: SHARE: Utilize and Communicate Results

When Things Don’t Work: Some Insights into Why Farmers Markets Close

This study looks at 53 farmers markets in Oregon and describes the dynamics of farmers’ market start-ups, closures, and manager turnover focusing on administrative revenue and labor. It examines the…
Management | Best Practices | Market Research | Market Profile | Market Typology | Cooperative Extension | Market Staff | Data Use
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Report
Guide #5: SHARE: Utilize and Communicate Results

2010 Manager and Vendor Study Report

The 124 page report is based on in-depth research (four focus groups and 12 individual interviews) and a telephone measurement survey conducted among a cross section of market managers and…
Sample/Example | Qualitative | Market Staff | Farmers/Vendors | Focus Group | Market Research | Management
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Template
Farmers Market Research and Data

Visitor Count Zone Form

Tool for counting market day visitors by zone
Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Template
Farmers Market Research and Data

Visitor Count Testing Methods Form

Word document form for countring market visitors
Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Template
Farmers Market Research and Data

Visitor Count Tally Sheet

Spreadsheet form for countring market visitors
Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Survey/Questionnaire
Farmers Market Research and Data

Offline Visitor Survey

Sample visitor survey tool
Survey/Surveying | Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Survey/Questionnaire
Farmers Market Research and Data

Offline Market Day Report Collection Form

This checklist allows markets to easily gather market-day metrics
Shoppers/Visitors | Farmers/Vendors | Sales | Market Budget | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research
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Blog
Farmers Market Research and Data

How Can FMC Help Markets Analyze This Year?

A blog post from FMC sharing the results of surveys conducted by FMC with input from farmers market managers across the country during 2020 and the COVID 19 Pandemic.
Farmers/Vendors | Sales | SNAP EBT | Nutrition Incentives | Market Staff | Volunteers
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