Farmers Market Evaluation

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Guide #5: SHARE: Utilize and Communicate Results

New Hampshire Farmers Market Manager and & Customer Surveys

A 2013 customer survey at 24 farmers markets conducted by the University of New Hampshire College of Life Sciences and Agriculture and UNH Cooperative Extension found that the majority of…
Shoppers/Visitors | Survey/Surveying | Qualitative | Demographic Data | Cooperative Extension
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Guide #5: SHARE: Utilize and Communicate Results

When Things Don’t Work: Some Insights into Why Farmers Markets Close

This study looks at 53 farmers markets in Oregon and describes the dynamics of farmers’ market start-ups, closures, and manager turnover focusing on administrative revenue and labor. It examines the…
Management | Best Practices | Market Research | Market Profile | Market Typology | Cooperative Extension | Market Staff | Data Use
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Farmers Market Research and Data

West Central Minnesota Farmers Market Pricing Study

University of Minnesota Extension found that farmers market prices during peak growing season were highly competitive with regional grocery store prices. To research how prices for these commonly purchased foods…
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | Shoppers/Visitors | Data Collection/Methodology | Price | Cooperative Extension
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Guide #2: COLLECT: Data Collection Methods and Implementation

Analyzing Three Farmers’ Markets in Corvallis and Albany, Oregon

This research paper compiles the results for a series of questionnaires given to farmers’ market customers in Corvallis and Albany, Oregon. The results indicate that, among other findings, customers come…
Quantitative | Market Research | Cooperative Extension | Survey/Surveying
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Building a Culture of Data Collection

Professional Development for Ohio Farmers Market Managers and OSU Extension Educators on Creating a Culture of Data Collection for Sustainability Planning for Markets and Farmers

Report of outcomes from project to train Ohio farmers markets, including those in Ohio’s 32 Appalachian counties, in all areas, sizes, ages, and levels of capacity on dynamic data collection…
Cooperative Extension | Data Collection/Methodology | Data Use | Focus Group
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