Farmers Market Evaluation

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Guide/Toolkit
Farmers Market Research and Data

2023 Quick Guide to Resources for Data Collection

An extensive resource page for data collection tools and context from FMC and partners
Data Visualization | Data Use | Best Practices | Market Research | Market Profile | Market Typology | Data Collection/Methodology | Getting Started
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Promotional Material
Farmers Market Research and Data

Farmers Market Facts & Figures

List of data points and source references for information related to how farmers markets are key for community access, farmers markets are the future of local food, farmers markets fuel…
Market Research | Marketing/Messaging | Economic Impact | Qualitative | Quantitative | Getting Started
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Course
Guide #1: PLAN: Evaluation Planning and Metric Selection

Introduction to Measuring Your Farmers Market Impact

In this free online course, farmers market organizers across Texas share the benefits, challenges, and solutions to collecting data. Students will be able to customize a practical data plan and…
Measurement | Qualitative | Quantitative | Data Visualization | Data Use | Farmers Market Metrics | Best Practices | Getting Started
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Guide/Toolkit
Guide #1: PLAN: Evaluation Planning and Metric Selection

Metrics Selection Guide

In order to better understand the data collection process, our Metrics Table breaks down what you can report based on when and how data is collected. This step is important…
Farmers Market Metrics | Best Practices | Getting Started
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How-To
Guide #1: PLAN: Evaluation Planning and Metric Selection

Metrics Audience Exercise

A tool for placing potential supporters and detractors of the market on a spectrum in order to determine who the market should most actively seek to engage with data, and…
Farmers Market Metrics | Qualitative | Market Profile | Funding/Grants | Best Practices | Getting Started
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Infographic
Guide #1: PLAN: Evaluation Planning and Metric Selection

2022 Metrics List for Farmers Markets

This pdf originally from the farmers market metrics software lists availble metrics for 2022 as well as FMC's top metrics for farmers markets
Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Tools for Rapid Market Assessment

Oregon State University Extension describes their three low-cost methods for farmers markets to gather data in order to make effective changes and improvements to their market. This resource describes two…
Best Practices | Data Collection/Methodology | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Visitor Survey How-To Resource

How to conduct a visitor survey at market
Volunteers | Survey/Surveying | Shoppers/Visitors | Market Staff | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Visitor Count How-To Resource

How to use the zone counting method to get a market day visitor count
Market Staff | Volunteers | Shoppers/Visitors | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Sales- Reported How-To Resource

How to prepare a vendor sales report that includes identifying information.
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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