Farmers Market Evaluation

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Infographic
Guide #2: COLLECT: Data Collection Methods and Implementation

Population Impact Table

Tool for understanding what populations at the market (vendor, shopper, and operator) are impacted by specific data collection tools and methodologies.
Farmers Market Metrics | Best Practices | Market Research | Data Collection/Methodology | Getting Started
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Metrics Table

Tool for deciding on data collection tools and metrics that a farmers market may want to use
Farmers Market Metrics | Best Practices | Market Research | Market Profile | Market Typology | Data Collection/Methodology | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Market Day Report How-To Resource

The set of instructions supports operators about to collect data for the market day report.
Shoppers/Visitors | Farmers/Vendors | Sales | Market Budget | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Data Collection Plan Worksheet

Worksheet for planning data collection across the market season
Farmers Market Metrics | Best Practices | Market Research | Market Profile | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Evaluation Form

A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and…
Survey/Surveying | Farmers Market Metrics | Best Practices | Farmers/Vendors | Sales | Getting Started
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Article (peer reviewed)
Guide #2: COLLECT: Data Collection Methods and Implementation

Designing an effective, scalable data collection tool to measure farmers market impacts

Provides a timeline of the steps and partnerships that led to the creation of the Farmers Market Metrics program, including the exploration of existing data collection systems suitable for grassroots…
Farmers Market Metrics | Farmers/Vendors | Best Practices | Market Research | Measurement | Data Collection/Methodology
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Blog
Guide #2: COLLECT: Data Collection Methods and Implementation

Counting Farmers Market Visitors and Customers in 2022

Blog post revisiting visitor count tools and methodologies with consideration for the 4Ms (mission, management, messaging, and measurement)
Shoppers/Visitors | Data Software/Technology | Data Collection/Methodology | Farmers Market Metrics | Best Practices | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Counting Visitors at Markets

This short essay from the Farmers Market Coalition lays out why and how to perform shopper counts at your farmers market as part of a Rapid Market Assessment. Includes descriptions…
Farmers Market Metrics | Shoppers/Visitors | Best Practices | Quantitative | Tool/Toolkit | Data Collection/Methodology | Getting Started
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